This is the story of a young Parisian accustomed to the metro-boulot-dodo. At the time, he held a chartered accountant position in one of the largest French groups.

The days at the office are long, tasteless, and morale is not always good.

On a whim, he makes a 180-degree turn. He decides to put an end to his sad and monotonous life.

He resigns, and challenges himself to be free and happy.

To do this, he chooses the French Riviera. He then spends time with his friends in the sun.

Life then takes on its full meaning. He does not yet know that he is going to create a brand of clothing, his only conviction is that under this sun, far from the Parisian tumult, he really feels in his place.

It then scours all the beaches of the Maritime Alps and the Var. With family, friends ...

It is 2012 and at the time, fashion designers weren't really looking at beachwear fashion, out of the beach.

Apart from more or less rewarding sarongs for women, this ex-Parisian realizes that women could be widely valued with adapted outfits that would allow them both to cover themselves, but above all to feel beautiful and elegant even. at the end of the beach.

Having always had an attraction for fashion, ideas burst forth, projects sprouted. Everything is going very fast.

His sister becomes his guinea pig and tries, draws, models some products. His relatives love the products and encourage him to persevere.

He begins by selling his products in the form of small private sales with his entourage. He then discovers the different morphologies, he questions all the women he meets about their expectations, their needs. He spends hours on the beaches observing what women like to wear. Shapes, materials, colors ...

It creates a 1^time collection. He is testing it on the Var beaches. The success is clear… Customers are already expecting a 2^th collection…

The period coincides with the birth of his niece whom he adores. Her name is Léana.

Thinking about the birth of this little piece inspires him, makes him happy ... just as much as his creations.

He won't hesitate for long. A phone call to parents to get their approval and it's a GO: The brand will be called Léana Paris.

The collections are linked and are more and more consequent, diversified.

The goal will always remain the same over the years: To make women ELEGANT.

He persists in work so that every woman can find what she is looking for. No matter the age, the morphology. For him, products must be light and versatile, so that they can be worn at the beach, after beach, in everyday life… And it works!

8 years after its creation, the brand is present in the West Indies (Saint Barth, Saint Martin, Guadeloupe, Martinique) and on many beaches in the South East. It is offered by ambassadors and in various beach shops.

It is growing globally and is distributed in South Africa, Australia, Canada and various European countries.

Having then a strong demand from these customers and private shops, the creator launched the Instagram and Facebook page to present his collection to the whole world and develop online sales via these social networks.